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Our campaigns for you to use

We worked with IDEO.org, a nonprofit design studio,  to build contact tracing campaigns in partnership with  a community of farmworkers in Florida, and a community of Congolese refugees and migrants in Texas. Our goal was to co-create messaging that built awareness and creates willingness to participate in contact tracing. Given that contact tracing efforts may be limited in some locations given the nature of the pandemic, our community leaders suggested we also create messaging on safety and protection in the absence of contract tracing. 

Developed in partnership

A guiding principle of our work is that solutions should be developed in genuine partnership with affected communities. This means empowering community leaders to lead the creation and dissemination of their messaging campaigns. After all, community leaders are part of the community — leveraging their knowledge allows more rapid response and fewer iterations. Bringing the community into the process also  creates buy-in and reduces isolation. With that in mind, IDEO.org worked directly with community members to create campaigns that were meaningful and effective.

Post to social media
Sample Facebook posting

 

Send by text or WhatsApp
Sample text message
Hang posters in high-traffic areas
Sample poster placement

The goal of this campaign is to ensure migrant farmworkers have workarounds to reduce the spread of COVID-19 in the absence of resources or infrastructure for contact tracing.

Farmworker Campaign Image 1

"Our collective wellbeing is in our hands."

EnglishSpanish  | Swahili

Farmworker Campaign Image 2

"Do all you can to protect your loved ones."

EnglishSpanish   | Swahili

 

Farmworker Campaign Poster 3

"Our collective wellbeing is in our hands. Staying away from others while waiting for test results will protect our community."

EnglishSpanish  | Swahili

Farmworker Campaign Poster

"Do all you can to protect your loved ones. Keep your distance and wear a mask at home if you have to."

EnglishSpanish  | Swahili

Farmworker Campaign Poster 2

"Anybody can get COVID-19. Communicating your symptoms is an act of love. If you test positive, notify those you've been in close proximity with, to stop the spread."

EnglishSpanish  | Swahili

The goal of this campaign is to build an understanding among Congolese refugees of what contact tracing is and is not, and what role it has in preventing the spread of COVID-19.

Contact Tracing Digital1

"Contact tracing can help our community."

EnglishSwahili  | Spanish

 

Contact Tracing Digital

"Contact tracing can protect our community."

EnglishSwahili  | Spanish

 

IRC Poster 1

"Contact tracing can protect our community. It allows us to know who else might need to get tested so we can stop the spread."

EnglishSwahili | Spanish

IRC Poster 2

"Contact tracing can help our community. It's an anonymous way to tell others that they might have been exposed to COVID-19 and encourage them to test."

EnglishSwahili  | Spanish

IRC Poster 3

"Contact tracing can protect our community. The health department can anonymously inform those who have been exposed to COVID-19 on your behalf so they can get tested."

EnglishSwahili  | Spanish

The goal of this campaign is to instill trust and confidence in the Hmong community that drives individuals to opt-in to participate in contact tracing.

Contact Tracing Digital1.png

"To disclose symptoms is an act of love."

English  | Swahili | Spanish

Contact Tracing Digital2.png

"To notify others is an act of love."

English | Swahili | Spanish

 

Hypothetical Contact Tracing Poster 2

"To disclose symptoms is an act of love."
"Save this number."

English | Swahili  | Spanish 

Hypothetical Contact Tracing Poster 3

"To notify others is an act of love."
"Save this number."

English  | Swahili | Spanish

Hypothetical Contact Tracing Poster 1

"To self-isolate is an act of love."
"Save this number."

English  | Swahili | Spanish

Silhouette image of target with gradient overlay

Simple, clear, direct language is key.

Although lightheartedness and humor are part of the fabric of some of the communities, it’s not a real motivator.

Heart shape with gradient overlay

Positivity is more motivating than instilling fear and worry.

Love and collective wellbeing are two messages that resonate.

Image of two speech bubbles with letters on them indicating a translated exchange of information

Translations should embrace colloquial idioms, proverbs, and dialects.

Translating a sentence literally may make sense, but it isn’t as effective.

Silhouette image of a scale that is balanced

There’s a fine balance between scientific and humanistic.

We need to lean into the human side of it all.

Woman hugging her child

Seeing real people is important.

Illustrations weren’t cutting it.

Image of black woman with short, curly, natural hair wearing a face mask and standing in front of a brick wall

Following COVID-19 safety guidelines is crucial.

This is true even in photography.

Woman in hijab grocery shopping

Resonant photography will really look like the community.

This includes the types of clothes people wear, the situations they’re in, and their perceived status in society.

Man in religious clothing

People want to see their community reflected in the campaign.

However, there’s a thin line between representing the community and implicating the community.

Adapt icon

Adaptation is a key communications strategy.

A message that works for some won’t work for others.

Silhouette image of three people above a gear symbol, implying teamwork

Leaders should be empowered to adapt messages.

This is especially true when new guidance is released.

Whatsapp icon

You need a trusted messenger to deliver the message.

It could be through WhatsApp or at a faith-based meeting.

Choice icon

There is no one right answer.

Messages will always need to be adapted to fit a community's needs.