Integrating COVID-19 into Health Promotion and Non-Health Activities
As the pandemic reaches three years, the public has wearied of COVID-19 and may not feel motivated to engage with important health messaging. At the same time, without proper precautions COVID-19 can still cause significant illness and even death. To continue engaging people, the International Rescue Committee (IRC) has adapted its approach to discussing COVID-19 with clients by mainstreaming the conversation and inserting it into contextually appropriate conversation entry points.